When Giorgio Armani released the original Acqua di Giò Eau de Toilette in 1996, created by master perfumer Alberto Morillas, it redefined men’s perfumery forever. It became the best-selling men’s fragrance in history, capturing the sun-drenched sea breezes of Pantelleria island. However, as decades passed and fragrance expectations evolved, modern men demanded greater longevity and a deeper marine identity (competing in the fresh-spicy category with Versace Dylan Blue).
Enter Acqua di Giò Profondo Eau de Parfum, launched in 2020. Re-crafted by Morillas himself, Profondo was engineered to dive deeper into the ocean than any predecessor. Replacing airy florals with zesty green mandarin, oxygenated Aquozone marine accords, aromatic cypress, and a dense mineral-patchouli base, Profondo elevates the legendary DNA into a modern powerhouse.
For UK fragrance enthusiasts navigating variable weather—from breezy coastal weekend getaways to humid London summer commutes—Acqua di Giò Profondo represents one of the most reliable and invigorating fresh options on the market today.